GROUP COLLAB COLLECTION "RAG & BONE"
MOOD BOARD
To begin the project, we had to come up with a mood board to showcase the feel and vision we had for the new brand. As a group we coincided that a rustic, mellow but yet classy feel would be a great start for this new brand. We compiled photographs of outfits we can bounce off of but also just images that resembled our aesthetic so we can always fall back to when designing. At this stage we used the board to create our color palette for our clothing.
CUSTOMER DEMOGRAPHIC
The next step from envisioning the brand was to create a name and know our potential customer's lifestyle. Because none of us were our own customer for the brand we had to research and brainstorm the financial part of this new brand. From the cost to make to the price it will sell. Now from here we can see how much our customer makes, where they like to hang out, what kind of job they have and the family lifestyle they carry. It was a great experience to see this potential costumer that we have never seen but we knew so much of about already.
CLOTHING DESIGNS
With each of us creating a collection, we were able to work together and unite our vision to the brand we had created. All of our designs are cohesive and work well together. This project really helped work on communication and boucing ideas off each other.